October 10 1936: Niubizi Granting Happiness

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10 October 1936 Publication of ‘Granting Happiness’ by Niubizi Company. The cover is that of the God of Prosperity, wearing his banner, to bestow happiness. Under the cover, the God of prosperity’s banner says, there is no more happiness to bestow. In this book, Niubizi is not a cartoon strip in frames but takes on the flexibility to represent other forms, including tiger Niubizi, Buddha Niubizi and so on. Huang Yao cleverly uses common idioms and poems with a twist to the modern context.

Download PDF : Niubizi Granting Happiness (22 pages, in Chinese)

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